Full Waves


We Curate Exceptional Pet Products

Pet retailers want products that sell, and that's why Only An Ocean travels the globe in search of inspiring petrepreneurs. No matter where you live, if you believe you've invented something special, or are building an inspiring brand, we want to hear from you. As pet sales and marketing specialists with a deep retail and distributor network in the US, Europe and beyond, we will help you establish traction in the appropriate marketplaces.


Our goal is to energize inventors, educate and supply retailers, and be a positive force for the pet industry at large. 



Using our many years of internal experience, as well as our panel of high ranking industry experts, we will analyze your brand and provide valuable feedback. From product to packaging and beyond.



Now, let's tell the world! Whether you're already established, or a brand new player, it's time to educate consumers, retailers, and distributors about why you're special. 



It's in our company name - an ocean is not a roadblock. We'll find demand for your brand and get it where it needs to be. Whether that's retailers, distributors or online, we'll drive you through the right doors. 



Don't let resources hold you back. We can help you connect the financial dots and potentially even provide investment.

Our Philosophy

Only An Ocean's only owned and operated brand, Poochie-Pets, believes Your Dog Makes You A Better Person®. Only An Ocean couldn't agree more. Studies show dog owners lead longer, healthier lives, and through your dog's everyday actions your life becomes richer. There are no ulterior motives in your dog's behavior, just simple admiration for the person they believe you to be.
In short, our philosophy is to celebrate pets, petrepreneurs and pet retailers through our everyday business activities. 

Our Team


Cheryl Pedersen, Co-Founder | Sales & Product USA

Cheryl founded Poochie-Pets in 2005 with a single product, PoochieBells. Now the industry standard for dog training doorbells, PoochieBells are sold by over 5,000 top retailers. Her entrepreneurial spirit has been her fuel for success, and in 2015 she was recognized for her efforts when she was named, "A Pet Industry Leader - Woman of the Year." As a Co-Founder of Only An Ocean, her experience lends itself perfectly to supporting and growing OAO's partner brands. cheryl@onlyanocean.net


Jolanda van der Basch, Co-Founder | Sales & Product Europe

Based in the Netherlands, Jolanda is the founder of Van Der Basch Trading. Leading the Van Der Basch Trading company, Jolanda personally scouts new pet products to introduce to markets in North America, Europe and beyond. Her product introductions have been awarded at several industry trade shows and she continues to be recognized as an industry icon for product recognition. As a Co-Founder of Only An Ocean, her ability to identify promising early stage products is crucial to OAO's mission. jolanda@onlyanocean.net


Arnie Freilich, Managing Partner | Finance

Arnie has over 40 years of senior leadership experience in both public and private companies. More than half of that time was spent as a management consultant focused on operational and functional excellence in marketing / sales / accounting and finance. He is the CEO of Financial Intelligence which provides specialized accounting, administration and data services to finance management of publicly-owned global and national companies. Arnie was also Chapter Chairman of Charleston SCORE, a nonprofit organization dedicated to business mentoring and education. arnie@onlyanocean.net


Aaron Lowe, Marketing | Brand Development

Aaron's sales, marketing and business development prowess hatched in the outdoor sports industry where he helped lead monetization efforts for a variety of print and online media platforms. Later on, he founded a nonprofit fundraising software which he sold, and helped an early stage ad tech company transition from concept, to thriving business. As a member of Only An Ocean, he is dedicated to helping petrepreneurs succeed. aaron@onlyanocean.net

Shawn Bio Pic

Shawn Parisi, Wholesale Relations

An original Poochie-Pets team member, Shawn played a key role in growing sales from zero to $1-million+. Based in Simsbury, Connecticut, over the past 12 years she has grown from making PoochieBells in a basement, to being part of the leadership team. Shawn wears many hats; oversees the Connecticut warehouse and manufacturing operations, manages wholesaler relations, and more. shawn@onlyanocean.net


Donna Temple, Operations

After years working for the Federal Government as a programmer and technical writer, more recently Donna served as a chapter administrator for SCORE, a nonprofit organization dedicated to business mentoring and education. Donna leads Only An Ocean's operations with acute attention to detail, and her ability to streamline processes greatly benefits Only An Ocean and their partners. donna@onlyanocean.net

"The US was always the target market for Max & Molly, but we quickly learned the American market is completely different than the European market. With Only an Ocean we finally found a professional, passionate partner who helped us expand into America. Thanks to a great team!"

Michael Reiser

Founder of Max & Molly

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