Full Waves


We Curate Exceptional Pet Products

Pet retailers want products that sell, and that's why Only An Ocean travels the globe in search of inspiring petrepreneurs. If you believe you've invented something exceptional, or are building an inspiring brand, we want to hear from you. As pet sales and marketing specialists with a deep retail and distributor network in the US, Europe and beyond, we will help you establish traction in the appropriate marketplaces.



Leaning on our many years of experience, as well as our panel of high ranking industry veterans, we will analyze your brand and provide valuable feedback. From product to packaging and beyond.



Now, let's tell the world! Whether you're already established, or a brand new player, it's time to educate retailers and distributors about why you're special. 



It's in our company name - an ocean is not a roadblock. We'll find demand for your brand and get it where it needs to be. Whether that's retailers, distributors or online, we'll drive you through the right doors. 

"The US was always the target market for Max & Molly, but we quickly learned the American market is completely different than the European market. With Only an Ocean we finally found a professional, passionate partner who helped us expand into America. Thanks to a great team!"

Michael Reiser

Founder of Max & Molly

Our Mission

We provide the pet industry exceptional pet products by fostering brand passion, product evolution and developing relationships built on trust, courage and longevity.

Our Vision

We are the leading growth partner for exceptional pet brands.

Our Values

The whole is greater than the sum of its parts

We work better, together. Positivity, patience and good old fashioned teamwork is how we do what we say we’re going to do.


Trust is everything. We always do our best, are transparent and accountable for results. We are focused on earning the trust of our business partners, because that’s when great things happen. 

Never settle

We will never stop evolving. Collaborative creativity drives us to take risks worth taking. The only attitude we’re interested in is a can-do attitude.

We got jokes

They may be bad jokes, but we have them. If you’re not having fun, what’s the point?

Beyond us

It’s a big world out there. We contribute to community and environment, and aim to do so more, and more, and more...

Our Team

Co-Founder | Sales & Product USA

Cheryl Pedersen

Cheryl founded Poochie-Pets in 2005 with a single product, PoochieBells. Now the industry standard for dog training doorbells, PoochieBells are sold by over 5,000 top retailers. Her entrepreneurial spirit has been her fuel for success, and in 2015 she was recognized for her efforts when she was named, "A Pet Industry Leader - Woman of the Year." As a Co-Founder of Only An Ocean, her experience lends itself perfectly to supporting and growing OAO's partner brands. cheryl@onlyanocean.net

Co-Founder | Sales & Product Europe

Jolanda van der Basch

Based in the Netherlands, Jolanda is the founder of Van Der Basch Trading. Leading the Van Der Basch Trading company, Jolanda personally scouts new pet products to introduce to markets in North America, Europe and beyond. Her product introductions have been awarded at several industry trade shows and she continues to be recognized as an industry icon for product recognition. As a Co-Founder of Only An Ocean, her ability to identify promising early stage products is crucial to OAO's mission. jolanda@onlyanocean.net

Managing Partner | Finance

Arnie Freilich

Arnie has over 40 years of senior leadership experience in both public and private companies. More than half of that time was spent as a management consultant focused on operational and functional excellence in marketing / sales / accounting and finance. He is the CEO of Financial Intelligence which provides specialized accounting, administration and data services to finance management of publicly-owned global and national companies. Arnie was also Chapter Chairman of Charleston SCORE, a nonprofit organization dedicated to business mentoring and education. arnie@onlyanocean.net

Marketing | Brand Development

Aaron Lowe

Aaron's sales, marketing and business development prowess hatched in the outdoor sports industry where he helped lead monetization efforts for a variety of print and online media platforms. Later on, he founded a nonprofit fundraising software which he sold, and helped an early stage ad tech company transition from concept, to thriving business. As a member of Only An Ocean, he is dedicated to helping petrepreneurs succeed. aaron@onlyanocean.net

Shawn Bio Pic
Wholesale Relations

Shawn Parisi

An original Poochie-Pets team member, Shawn played a key role in growing sales from zero to $1-million+. Based in Simsbury, Connecticut, over the past 12 years she has grown from making PoochieBells in a basement, to being part of the leadership team. Shawn wears many hats - overseeing the Connecticut warehouse and manufacturing operations, to managing wholesale relations and more. shawn@onlyanocean.net

Operations Manager

Donna Temple

After years working for the Federal Government as a programmer and technical writer, more recently Donna served as a chapter administrator for SCORE, a nonprofit organization dedicated to business mentoring and education. Donna leads Only An Ocean's operations with acute attention to detail, and her ability to streamline processes greatly benefits OAO and their partners. donna@onlyanocean.net

Angela Site Bio
Business Development Manager

Angela Castro

With over 25 years of sales experience, Angela is an expert at communicating the value of Only An Ocean's partner brands to retail buyers. In addition to her role with OAO, Angela also owns a Woof Gang Bakery in Charleston, SC, and truly understands the complexities of owning a pet store. angela@onlyanocean.net
Penny for About Us page
Online Experience Manager

Sarah Pedersen

After graduating from Florida State, Only An Ocean scooped Sarah Pedersen up as soon as possible. Sarah's e-commerce and social media skills help OAO stay fresh and relevant in an ever-changing online environment. Her creativity and attention to detail are key in helping OAO proudly represent themselves and their business partners. sarah@onlyanocean.net

Sign Up To Receive Product Updates!

Something went wrong. Please check your entries and try again.
Scroll to Top